The Kirkpatrick & Co. Approach | Marketing Your Home
Our full-service boutique brokerage is known for our bespoke marketing with just the right touch. We build a specific suite of marketing strategies customized for each property.
You can rest assured your property will be presented efficaciously & graciously– to a well-qualified group of potential buyers.
When we’re entrusted with a listing, we implement a plan, working to…
Preparation
- Assist in drafting a pre-sale checklist including repairs & staging suggestions
- Recommend reputable service providers to ensure your property is in superior condition
- Collect historic & community information to begin building your property’s story
- Prepare necessary materials including soil maps, disclosures, & more
- Enlist the help of surveyors or professional measurers as needed to ensure accuracy
- Communicate seamlessly with stakeholders, including owners, legal & financial teams, & more
- Install clear signage appropriate to the location as desired
Storytelling
- Craft a compelling narrative that captures the story of your home or farm
- Capture professional visual imagery including photos, and often drone footage, videography, & 3D walkthroughs
Listing
- List property on the Multiple Listing Service, which syndicates to local, national, & international sites such as Zillow, Trulia, & Realtor.com
- When applicable, list the property on additional sites such as Circa Old Houses or Land.com
- Personally share new listing to relevant contacts
Targeted Advertising
- Create & share content to social media, including Facebook, Instagram (including editorial-quality videos) & X (formerly Twitter).
- When relevant, advertise property in industry publications like The Blood-Horse or Keeneland Magazine
- Include the property in our popular email newsletter (Our organically-grown subscriber list includes 4K recipients, with industry-leading open & click rates)
- Manage all showings & seek feedback from buyers and buyers’ agents.
If you’re looking to present your home or farm to market, it would be our pleasure to assist. Contact us today about how we may graciously market your special property.
